by Stephen Henighan

July 30, 2012

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Rebel Sell 2009: Christopher Dombres

Stephen Henighan argues that efficiency has become a core value that heightens social divisions.


Like many yuppies, I’m proud of being efficient. I write from six to nine every morning. Between nine and ten-thirty I have breakfast and commute to work. From ten-thirty until six or seven in the evening I’m in the office. At night I read, prepare manuscripts for submission and work on projects for a small publisher whom I help out on a volunteer basis. Everything, even art, is precisely scheduled. In my writing I take aim at the conformism of contemporary society, yet my life exemplifies, if not conformism, then a certain worshipping at the altar of middle-class values such as diligence and productivity. “Live like the bourgeois,” Gustave Flaubert counselled writers tempted by the Romantic image of the artist as dissolute vagabond and eternal outsider. The advice has some merit. As Gabriel García Márquez, having starved in Paris as a young man, told fellow writers in later years: “You write better when you’ve had a meal.”

The problem is that the cost of the meal keeps rising. The bourgeoisie that Flaubert knew was a more leisured class than are harried twenty-first century yuppies, who are dependent for employment on institutions that face constant compression before the demands of efficiency, or companies straining to maximize profits. In my office, sixteen full-time employees now deliver the same programs, plus a couple of new ones, that were delivered by twenty-four full-time employees four years ago. This means that my efficient daily schedule now applies not only to weekdays but also, during much of the year, to at least one day during the weekend. This crunch is impossible to avoid because, as those who promote these ideologies keep telling us, it does not originate in a particular office or institution, but in the structures of globalized finance.

The changes wrought by these structures have replaced that comfortable, easy-to-despise clique, ­“the bourgeoisie,” with the frenetic, scrambling professional, who works in a company that must be lean and mean, or a public institution that is subject to perpetual budget cuts; who must demonstrate that she is a model of efficiency in order to retain the middle-class salary required to pay an urban or suburban mortgage that has been inflated to staggering proportions by the real estate speculation of the same ­transnational forces that promote “efficiency.” In this context, “efficiency,” no longer a term of approbation, has become an expression of exigency: a first principle against which no argument can be brooked because, like such sacrosanct, if fading, values as democracy or freedom of information and expression, it is deemed to be one of the cornerstones of our society. The rise of efficiency as society’s fundamental moral value hastens the waning of democratic institutions. Its elevation to a universal pursuit rules the welfare state out of order. Reducing daily life to a succession of tasks to be performed, efficiency seeps into our veins like a sedative that distorts our notion of time and dulls our capacity for enjoyment.

According to the Oxford English Dictionary, the first use of “efficiency” occurred in 1593, in the work of Richard Hooker, a theologian whose statue stands in Exeter, in the south of England. Efficiency did not enter our language as the bully it is today, but rather as a philosophical term to describe “an operative agent or efficient cause.” Hooker, now admiring the world from his plinth in front of Exeter Cathedral, marvelled at “divine efficiency.” His expression spawned half a dozen meanings of the word. It is telling that when most of us speak of efficiency today, the sense that we invoke is one that was developed in the nineteenth century by the fathers of liberal thought, such as John Stuart Mill, who supported “the greatest dissemination of power consistent with efficiency.” This, in turn, morphed into a banner of liberal economics in 1906 when Arthur Shadwell published a book called Industrial Efficiency. At this point, “efficiency” began its inexorable trans­­­­­­formation from description to prescription, from a compliment one could make to an imposition one cannot refuse. In the twentieth century, “efficiency” became a core value that justified program cuts and demanded ever longer working hours.

I travel to work on the municipal bus system in Guelph, Ontario. On January 1, 2012, the city scrapped bus routes which, according to transit veterans, had existed for a quarter of a century, and brought in new routes. These routes, the head of Guelph Transit announced, promoted “greater efficiency.” Dozens of neighbourhood bus stops were removed (including the stop in front of my house, which was one of the reasons I chose to live there). Major routes, such as the trip between the main suburban mall and downtown, were cut back. Before, there were nine buses an hour between downtown and the university during the hours when most students travel to campus; now there are four. The new system resulted in buses streaming past the ever scarcer bus stops with Sorry­­­—Bus Full announcements on the front. Like any measure driven by efficiency, the new routes heightened social divisions. Travel to the factories in the city’s north end became more restricted and circuitous. In mixed-income districts such as mine, where over a six-block stretch housing ranges from low-rent low-rise apartment blocks to bungalows to three-storey red-brick Victorian homes that overlook the nearby park, people with lower incomes and no cars, now unable to commute to their places of work, began to move out. People complained furiously about the many drawbacks of the new system, but the authorities, convinced of their mission, refused to budge. In the midst of this upheaval, I spotted a uniformed transit supervisor downtown and gave him an earful. Other irate commuters joined me. We harangued the man with our complaints. The supervisor listened and shook his head. “Yup. The new system’s crazy, everybody hates it… but it’s efficient!”

I knew we could say nothing in reply.

by Stephen Henighan

July 30, 2012

Latest Comments

  • efficiency

    I feel your pain. That is why after being let go at age 60 from a long time job due to company "efficiencies", and unable to get re-employed, I decided to do frack all. What's the point? Now I can read whatever books I want, watch whatever tv I want. Go for nice leisurely bike rides in parks pursuing my photo bug hobby. What me worry? I will be dead soon and efficiently charred to ashes to make room for ...well...more efficient humans.

    Posted by Phil Menger August 10, 2012 14:15:55

  • against efficieny

    Could this be a textbook problem with word definitions? Why is the word efficiency in its current popular usage used only as a measure of short-term micro domestic economics? Why can we not extend its definition, and our conversations about efficiency, to include the value of things that cannot be immediately measured in one fiscal year in dollars? For example, what constitutes an efficient community? How do we valuate it vis a vis a dollar? Or, do we? Same goes for environmental concerns...how do we construct an operating model for society that levels the playing field between community, environment and economics? The more we converse and question, write about and delve into these issues, the more likely it is that politicians will sit up and take notice. And yes, if it means the first stepping stone is to put a dollar on the value of community, then do so...follow the money down its snaky trail until we figure out how much it costs to displace people from their homes or workplaces when the bus routes change, when they can no longer get to school, get the market, get to public services (such as health) when needed....how much would that cost? On a macro scale, very much indeed, of course, and still covered by our tax dollars likely, but at least the bus company gets a set of good-looking account ledgers! Intelligent people like Stephen are just the sort of people we need to get in there and stir up the words to get this conversation out there. Kudos, thanks, and carry on!

    Posted by Patty Holmes July 30, 2012 16:49:32

  • Yes, but...

    It sounds like the main contention isn't efficiency per se, but cuts labelled efficiency. If the bus new bus routes worked better, there'd be no problem. The problem is they're not more efficient, they just cost less.

    The inevitable efficiency squeeze is unpleasant, but is there an alternative? I'm not asking this rhetorically, I share Henighan's concern, but I don't know what else there is: I don't picture efficiency suddenly going out of style among people who make more money from it. What structure of globalized finance is there that doesn't value efficiency?

    Also, Nabokov reminds us that Flaubert doesn't mean bourgeois in the Marxist sense, but "as a state of mind, not a state of pocket." For that reason, I'm not sure what to make of the reference here.

    Good article though. I agree with the thrust and, like Henighan I think, I don't think there's an answer...We can say nothing in reply.

    Posted by JD Halperin July 30, 2012 14:42:41

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