Chewing on Cobalt gum

The first time I saw a pack of Cobalt gum I thought it was an imported chocolate bar. The second time I saw a pack of Cobalt gum, I thought the box should contain a collection of exotic condoms, but my son-in-law says that anyone who has ever smoked will want this gum: the black, cellophane-wrapped, smoothly sensuous, 1/4-inch deep cardboard box with the flip-top lid will bring back the well-remembered ritual of tearing off the cellophane and flipping up the top of a pack of smokes.

The kid in this video pretty much sums it up:

I’ve never smoked cigarettes or bought exotic condoms and I seldom chew gum, but I love the box for its own sake—I can already see a collection of empty packages displayed on the top of my black bookshelf. Brilliant marketing and the gum has staying power, too. The piece I chewed the other day just wouldn’t lose its flavour—great at first but then kind of annoying because I felt like I had to keep chewing and chewing and chewing. I’ll never make it through even one pack, so if any of you chewers out there have empty packages for my collection, please send them along.