Max and Mike are two guys from the Lost Moose Publishing Collective in Whitehorse. Max drove up to the Yukon twenty years ago in an Olds Delta Super 88 with white bucket seats; Mike flew in ten years later on a Manpower mobility program. There are 30,000 people in the Yukon and 50,000 moose, and the Mountie is still a pretty compelling image up there (so Max and Mike tell me): every summer more people who were kids in the fifties are showing up in their RVs with title deeds for the one square inch of the Yukon they got from Quaker Oats boxes back when Sergeant Preston of the Yukon was a major radio event. (Even I remember Sergeant Preston and his famous dog King: On King, on you huskies!) Lost Moose is already famous for the Lost Whole Moose Catalogue, a beautifully designed monster book that has everything in it you need to know to actually survive in the Yukon, and even more if you want to survive somewhere else while thinking about the Yukon. On page 74 there's a picture of Max's octagonal log house and a full set of instructions in case you want to build one yourself. More than 200 Yukoners (Native and native) contributed to the LWMC which is what?—well, like 7000 Montrealers contributing to a Lost Whole Montreal Catalog when you think about it. The little square inches from the Quaker Oats are a few hours out of Whitehorse. What you do is, when you get out there with your title deed (which isn't actually legal any more), you stick four toothpicks in the ground to mark out your inch. Then you take a few pictures. Mike and Max had two words for the Canadian Phrasebook: a cheechako has never seen a winter in the Yukon, while a sourdough has lived to see the Yukon freeze up and then thaw again. To get your own copy of the Lost Whole Moose Catalogue, send twenty bucks to Lost Moose, 58 Kluane Crescent, Whitehorse, YK Y1A 3G7. You won't regret it.