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Sound Off on the New, Greener Geist
When subscribers open their mailboxes this week, they’ll find a new, greener Geist. With issue 72, Geist switches to vegetable-based inks and eco-friendly paper: 40 percent post-consumer fibre inside and 100 percent post-consumer fibre for the cover.
We’re marking the occasion with a new logo and cover design by Steffen Quong, with art created by Rebecca Dolen, featuring several styles and weights of the Bodoni and Nobel font families and the issue number set in Blender. Steffen Quong is a freelance designer in Vancouver, and Rebecca Dolen is an artist and co-proprietor of the Regional Assembly of Text.
What do you think of the new look and feel of Geist? Let us hear in the comments section below.







12 Comments
Good work, Geist! I approve.
Rose Dickson
Good work, Geist! I approve.
you Geisters are astounding.
BZ
you Geisters are astounding. just when you think something can’t get any better, you guys make it better! Geist 72 is fresh, elegant, enticing AND eco-friendly. Bravo to Team Geist. Can’t wait to read it in my bubble bath tonight!
The new paper makes it
kate
The move to more
Thad
“A discovery. On my new
jso
Ah, solving the crossword
Meandricus
This new look is just retro
Bryan Smith
Love it!
John Thomson
eco-kudos / design-resigned
curmudgeon
The move to friendlier paper and inks is great — I like the feel and look of the paper-ink combo and the coverishness of the cover stock.
I am rather taken by the whimsical illustration on the cover — it is understated, and muted — but do wonder if would be more suited as an inside art work? And it seems so literal-minded. I have come to expect and look forward to enigmatic and arresting photographic art on the covers, which often seemed sly tributes to Mandelbrot’s interests (at least I thought — maybe I’m wrong).
I am slightly less enamored of the design redo. Don’t particularly care for the cut-off “T” on the cover. As someone else noted, there is a retro look to the whole thing — I daresay even an old-timey look, meant to perhaps recall posterage of the late Victorian or Edwardian age (forgive me, I am not a design historian, but that seems like the time-frame)? At any rate, methinks it is a bit too type-heavy, unruly, and self-conscious all at the same time. And what’s with the lower-case “the obama dreams”?
And I detect subtle changes on the inside too — it is early in the morning, and I have a sore knee ligament, so I am not going to get up and go to the shelf to find an old issue to compare, but I seem to especially notice a difference in the Notes & Dispatches and Findings sections — something about rules, columns, maybe headline type, and layouts. At any rate, I found that as I moved though the mag, I was less sure of where I was; where did one section end and another begin? The N&D bits seemed less note-y and more article-y. The Findings seemed to be missing those marginal interventions of lists and doodles — of marginalia.
So those are my thoughts.
the new geist
b
hullo there.
i enjoy the design of the new geist, but i take issue with the new paper stock. previously, one of the best features of this magazine was the quality of its b/w photo reproductions & documentary spreads. now that you have seen fit to move to a matte, uncoated paper, this quality has gone down — images are less crisp, the tonal range is diminished, and true blacks appear as a dark charcoal grey — the images no longer ‘pop’ as they used to, quite a disappointment.
This continues to the covers — are there to be no more photo features, rather a heavily text/art based cover from now on? It really appears as if the art direction has changed within GEIST.
ta,
b.
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