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Sound Off on the New, Greener Geist


 

When sub­scribers open their mail­boxes this week, they’ll find a new, greener Geist. With issue 72, Geist switches to vegetable-based inks and eco-friendly paper: 40 per­cent post-consumer fibre inside and 100 per­cent post-consumer fibre for the cover. 

We’re mark­ing the occa­sion with a new logo and cover design by Steffen Quong, with art cre­ated by Rebecca Dolen, fea­tur­ing sev­eral styles and weights of the Bodoni and Nobel font fam­i­lies and the issue num­ber set in Blender. Steffen Quong is a free­lance designer in Vancouver, and Rebecca Dolen is an artist and co-proprietor of the Regional Assembly of Text.

What do you think of the new look and feel of Geist? Let us hear in the com­ments sec­tion below.

12 Comments

Good work, Geist! I approve.

you Geisters are astound­ing. just when you think some­thing can’t get any bet­ter, you guys make it bet­ter! Geist 72 is fresh, ele­gant, entic­ing AND eco-friendly. Bravo to Team Geist. Can’t wait to read it in my bub­ble bath tonight!

The new paper makes it

The new paper makes it eas­ier to fill out the cross­word with a pencil…which would be great if I ever knew any of the answers ;)

The move to more

The move to more eco-friendly production is essential in these times, and that this afforded an opportunity for a redesign is just great. The whole look & feel is so much more accessible; the content as always, excellent.

“A discovery. On my new

"A discovery. On my new Geist I began almost immediately to write things--telephone numbers, a reminder, thought tag line. The soft paper invites the pen (pencil pen in my case). Many people will do this. A collection of images of defaced Geist covers would make a vibrant document." --from an email to jso from Laurie Edwards, Toronto

Ah, solving the crossword

Ah, solving the crossword requires more than a sharp pencil and a soft and inviting whiteness of paper--you have to set your mind free to wander far outside the box (as they say) so that it can examine and accept or reject the possibilities for every word or phrase within a given clue, including those that may only be suggested by that clue, and at the same time making allowances for particular Canadian references that will only be recognized by true, dyed-in-the-wool Canadians (and a few people in Elizaville, NY) with long memories or who have friends and relations with long memories whom they can call on for help. Don't give up!

This new look is just retro

This new look is just retro enough to look fresh. The clean, legible fonts of the cover make me all the more anxious to crack the covers and read. Reading should be the ultimate goal of anyone receiving Geist since it contains so many words, perhaps even "the best words in the best order" equally in the poetry and prose. In the midst of babble and chatter from the mainstream media, Geist is one of few magazines to give unmitigated pleasure.

Love it!

All of it!

eco-kudos / design-resigned

The move to friend­lier paper and inks is great — I like the feel and look of the paper-ink combo and the cov­er­ish­ness of the cover stock.

I am rather taken by the whim­si­cal illus­tra­tion on the cover — it is under­stated, and muted — but do won­der if would be more suited as an inside art work? And it seems so literal-minded. I have come to expect and look for­ward to enig­matic and arrest­ing pho­to­graphic art on the cov­ers, which often seemed sly trib­utes to Mandelbrot’s inter­ests (at least I thought — maybe I’m wrong).

I am slightly less enam­ored of the design redo. Don’t par­tic­u­larly care for the cut-off “T” on the cover. As some­one else noted, there is a retro look to the whole thing — I dare­say even an old-timey look, meant to per­haps recall poster­age of the late Victorian or Edwardian age (for­give me, I am not a design his­to­rian, but that seems like the time-frame)? At any rate, methinks it is a bit too type-heavy, unruly, and self-conscious all at the same time. And what’s with the lower-case “the obama dreams”?

And I detect sub­tle changes on the inside too — it is early in the morn­ing, and I have a sore knee lig­a­ment, so I am not going to get up and go to the shelf to find an old issue to com­pare, but I seem to espe­cially notice a dif­fer­ence in the Notes & Dispatches and Findings sec­tions — some­thing about rules, columns, maybe head­line type, and lay­outs. At any rate, I found that as I moved though the mag, I was less sure of where I was; where did one sec­tion end and another begin? The N&D bits seemed less note-y and more article-y. The Findings seemed to be miss­ing those mar­ginal inter­ven­tions of lists and doo­dles — of marginalia.

So those are my thoughts.

the new geist

hullo there.

i enjoy the design of the new geist, but i take issue with the new paper stock. pre­vi­ously, one of the best fea­tures of this mag­a­zine was the qual­ity of its b/w photo repro­duc­tions & doc­u­men­tary spreads. now that you have seen fit to move to a matte, uncoated paper, this qual­ity has gone down — images are less crisp, the tonal range is dimin­ished, and true blacks appear as a dark char­coal grey — the images no longer ‘pop’ as they used to, quite a disappointment.

This con­tin­ues to the cov­ers — are there to be no more photo fea­tures, rather a heav­ily text/art based cover from now on? It really appears as if the art direc­tion has changed within GEIST.

ta,
b.

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