Who's Fooling Who? Geist Magazine Changes its Name to The Beaver

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The magazine formerly known as Geist goes beaverish

FOR IMMEDIATE RELEASE 01/04/10

Geist, Canada's beloved cultural magazine, announced today that it is changing its name to The Beaver, as an important step in a campaign to rescue the national honour and to preserve an important piece of Canadian heritage.

The original magazine formerly known as The Beaver was founded in 1920 as a publication of the fur-trading Hudson's Bay Company, but as of today, under the aegis of the Canada's History Society, it has given up its once-resonant moniker for a generic replacement barely connected to the national symbol that once graced its covers.

"When we started Geist, we really wanted to name it after the wildlife that Canada is famous for," says Stephen Osborne, editor-in-chief of Geist, "but The Beaver was taken, Loon had gone to legal tender, Moosehead was all about beer, and the Canada goose--well, that's just silly. In the end we had to go outside the Canadian language to find a suitable name. So when the Beaver was cut loose last month, we moved quickly to position ourselves as the magazine formerly known as Geist."

"We're excited to finally have a picture of a beaver on our masthead!" enthused one Geist--or rather Beaver--staffer, who declined to be named. "Beavers are so cute and so Canadian. Plus, they're hardworking and generous animals, which will tie in beautifully with our 20th anniversary fundraising drive."

Though the name will change, the editors vow that the content will remain the same--the best in prose, poetry, photography, and little-known fact, with a few more Canada-flavoured wildlife photos thrown in.

Geist 76, the last issue of Geist as Geist, will soon hit the newsstands. The editors recommend that readers pick up a copy without delay, because after that the magazine and its name will be repatriated to our native land.

For more information, contact Patty Osborne, Executive Director, at 604-681-9161.