First prize winner of the 1st Annual Short Long-Distance Writing Contest.

You’re lucky. I only checked my messages because I came into town for ibuprofen and marshmallows. What’s up?

— Legal has a problem with the Mountain Pure Water brochure, Bobby. I need a rewrite.

— Lou, I’m camping with the boys on Lake Superior. No Wi-Fi.

— I’m on my knees. Production says we must be on press by 12:01 a.m.

— So I have over an hour to find an internet café.

— No, you have fifteen minutes. I’m in Edmundston.

— Edmonton? That gives me an extra two hours.

— Edmundston, New Brunswick! An hour ahead of you. We found a printer here that uses enviro-ink.

— Don’t push me, Lou. I’m parked outside the Wawa IGA. The boys are at the campsite, waiting for marshmallows. And I have a killer headache.

— This’ll be quick. Legal only had a problem with “Crystallized for 100% purity right down to its DNA.” They were cool with everything else.

— The whole concept was built around that headline!

— We can’t say “100% purity” or “DNA” without a scientific study and a shitload of fine print.

— The integrity of the creative depends on that line, Lou! How about “Crystallized to taste as pure as . . . as . . . a baby mountain goat.

— I’ll pass it by Legal.

— Legal is in Edmundston?

— No, Legal is in Toronto at Mamma Mia but she promised to keep her PDA on vibrate. I’m qwertying her now from my other handheld.

— Lou, I may have taken my last marketing brief. I’m thinking about moving up here.

— What are you going to do in Wawa?

— Teach, maybe? Write poetry?

— That’s commie talk, Bobby. You’re like those dogs in Florida that run like hell when they hear a bell. You can’t not create promotional material.

— You’re wrong. The boys and I watched the Pleiades meteor shower last night. It was a holy experience.

— Hey, Legal just texted “l-s g-t.” She wants us to lose the goat.

— Fuck! It’s a metaphor, not a product claim! Shouldn’t she be defending murderers instead of killing headlines?

— She isn’t the type of lawyer who cuts deals with Crown prosecutors. Her job is to stifle creativity. How about just “Crystallized Pure”?

— That’s a shitty headline, Lou.

— We have two minutes to get on press.

— Could you qwerty Legal my POV?

— Too late for points of view. Let’s get this sucker printed before Cinderella leaves the ball.

— You’re right, Lou. I’m an award-winning creative director but my opinion is irrelevant because I didn’t go law school.

— Your work is done. Toast marshmallows. Take something for that headache.

— Can’t. The IGA just closed. Give me an hour and I’ll come up with a better headline. Let me find a media room where I can work.

— In Wawa?

— I wanted to reach for the stars for Mountain Pure, Lou.

— You can’t monetize the stars, Bobby. ’Night.



From her lair in Toronto, Terri Favro writes fiction, non-fiction, websites and advertising copy. Her work has appeared in literary and commercial magazines, and she was shortlisted for the 2007 CBC Literary Awards, for both fiction and creative non-fiction. Her piece, “Stardust,” won first prize in the Geist 1st Annual Short Long-Distance Writing Contest.



Proud Mary

Runner-up in the 2nd Annual Geist Literal Literary Postcard Story Contest.


East Van End Times Army

Second prize winner of the 7th Annual Geist Literal Literary Postcard Story Contest.



Third prize winner of the 4th Annual Geist Literal Literary Postcard Story Contest.