The near future of Jim Munroe’s Everyone in Silico (No Media Kings) reads like Naomi Klein’s (No Logo) idea of hell. Ads pop up everywhere and chase you down the street, and they can only be turned off by the very rich. As in any futuristic tale, some of the details seem unlikely, but this vision of 236 is pretty convincing in that most people are resigned to the crappy things about life, exactly as we are now. The real twist of this future, though, is the ubiquitous Self Corporation, which encourages citizens of the post-national world to renounce their physical bodies and send their minds to the virtual world of Frisco. Most characters believe Frisco to be a heaven on earth, but a resistance movement strives to bring Self down. The complicated plot is difficult to follow, but the beauty of the novel is in the details of daily life, where pre-teen “coolhunters” pull huge salaries, science is obsolete and fast food warnings read: “May contain traces of peanuts and human DNA.”